Constellation of Starwoodhotels
This American online hotel and resort search engine was known as Starwood Lodging and was formed in 1991 in Chicago by the real estate acquisition company Starwood Capital to take advantage of certain tax breaks. From then on Starwoodhotels acquired the following renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, Aloft and Element. Those brands were the keystone of Starwoods to growth.
In 2005 the Starwoodhotel’s SPG program was voted the Program of the Year both in American and internationally, this happened during the 17th Annual Freddie Awards.
In 2011 Starwoodhotels was the first to join the Clean the World’s effort to promote a global hygiene revolution as a corporate partner. In the same year the current CEO and senior management moved to China as a reflection of Starwoodhotel’s global revolution. Through that, China was their second largest market after the United States.
The current Chief Executive Officer of Starwoodhotels, Mr. Adam Aron, is a 60 year old married American businessman from Philadelphia, PA with 35 years of experience in travel and tourism. He took over with intent to accelerate the company’s unit growth.
Starwood Hotels & Resorts
The interface of Starwoodhotels leaves a relaxing feeling with its background of flashing images of hotels and restaurants while promoting their latest deals and offers. Language selector options is located on the top right of the page and it’s interchangeable from English to French, Spanish, Deutsch, Italian, Portuguese, Chinese and Japanese. The main function of the website lets customers search for hotel and resort reservations.
The other options of Starwoodhotels lets customers see a list of hotel directories, make reservations by phone and blogs about places customers might want to visit.
The headings of Starwoodhotels gives customers information about the company, list of career opportunities for applicants and overview about SPG.
The option to sign in to SPG is located on the top right. This is their program which means Starwood Preferred Guest, a program where customers earn Starpoints every time they book a hotel or resort reservation. Customers are entitled to use the Starpoints to redeem benefits such as free night hotel or resort reservation, 5th night free of charge, SPG flights accommodation and concert tickets.
Scanning through the most recent Starwoodhotels reviews, the online hotel search engine is really in bad shape with their customers. One reviewer said “I have contacted the hotel by calling them and one of their customer care employees explained the reasons of the extra charges. I am not satisfied cause the front desk employee did not take the time to explain all the terms of the extra charges clearly. Once I checked out no one replied to my emails! Until I called then myself to get some answers.” she gave Starwoodhotels a 1 out 5 rating by consumeraffairs.com
- Website URL: www.starwood.com
- Contact number: 888 625 4988
- Head Office Address: 1 StarPoint Stamford, CT 06902
You can’t really judge the book by it’s cover. I had to admit that Starwoodhote’s interface looks dull and boring however reading different Starwoodhotels reviews makes me realize that this American online search engine for hotels and resorts really did a good job since 1991. Let’s see if they’ll do the same if flights are added into their search options.