Priceline is an American online travel agency founded in 1998 by Jay Walker and was known for their Name Your Own Price feature, wherein customers are freely pricing their preferred destinations with their budget; this made the growth of the company. However in 2000, Mr. Walker left the company and Paul Hennessy was appointed as the new Chief Executive Officer since April 5, 2015 and now the company has over 100,000 employees worldwide.
A picture of 81 year old American actor William Shatner pointing the services Is shown on the main page, because Mr. Shatner is their celebrity endorser. He also had Kaley Cuoco, a 21 year old actress as his co-star in endorsing the travel site and acting like his daughter for the commercial.
The features let travelers search and compare hotel, flights, car, vacation packages and cruises. The significant design of priceline shows a striking resemblance to another online travel agency, HotelsCombined, I wonder if the idea was copied by HotelsCombined or Priceline themselves.
I tried using the Name Your Own Price, the company’s asset service categorized to hotels, flights and rental cars. I searched for hotel category and it asked for me to click bid now after filling in the credentials needed (Portland, Oregon from November 9 to 13 in 1 room)
It will give you a map of Portland and will ask customers to follow the steps to select destination, star level and price that you prefer or budget price. (Since my selection was in downtown Vancouver, 3 star hotels, median retail price is $231, I typed $180 instead and clicked preview offer). Here’s what I got:
There a lot of Priceline reviews and most are showing complaints. ConsumerAffairs.com actually gave Priceline a total of 1 out 5 score. It’s evidently that Priceline is one of the untrusted travel site for it’s still accumulating negative comments and do-not-recommend feedback, one of the major reasons why I wrote a review about Priceline.
One reviewer said “We rented a car through PRICELINE from DOLLAR RENT A CAR. THE SPECIFICS ON THE WEBSITE indicated an economy car 4 DOORS. IT ACTUALLY ADVERTISED KIA RIO OR SIMILAR but when we reached George Bush International Car Rental Depot the clerk refused to listen to us and the Print out clearly said KIA RIO or similar and had to pay an extra $150.
So, the total from $414 actually came to over When I questioned her about KIA RIO. She said “none available” and when we went to the pick up area there were more 4 door cars available and some companies usually give out similar cars if a particular model was not available.”
- Website URL: www.priceline.com
- Contact number: 00 800 7742 3546
- Head Office Address: 800 Connecticut Avenue Norwalk, CT 06854, USA
Advice to Revise
In a nutshell, Priceline is one of the recommended travel sites by consumers.This online travel agency had the courtesy to try new creative ways to improve their services. Now, these services can also be used on mobile phones with their travel app as “Priceline Hotels, Flight & Car” available for iOS and Android users. Mr. Shatner known as The Negotiator really made a huge impact to the company’s image.
Have you tried using Priceline? Feel free to leave a comment below.