David Brooks once said “Creativity is not a solitary process. It happens within networks, when talented people get together, when idea systems and mentalities merge” and this is the main reason why Iberia (airline) caught my attention. In this review, we will learn how two brilliant minds are still better than one.
History & Facts about Iberia Airlines
It all started with a capital investment of Horacio Echevarrieta (financier) and Lufthansa (German airline) known as Deutsche Luft Hansa at that time) for 1.1 million pesetas. The inaugural flight of the airline was on the 14th of December 1927. The airline stopped being an independent airline during the leadership of Miguel Primo de Rivera that resulted to merging with Compañía de Líneas Aéreas Subvencionadas S.A (CLASSA) on May 29, 1929.
It was in 2002 when Iberia was privatised alongside the 75th year of celebration of the airline. This lead them on the 5th of February 2006 to join the Oneworld airline alliance and made large improvements ever since.
On January 2011, British Airways and Iberia merged and this combination made them the third largest commercial airline in the world by revenue. The newly merged airline was known as, International Airlines Group (IAG).
As part of their growth in years, Iberia redesigned their company logo, which was a graphical embodiment of their success and represents the evolution they prepared to face. The new logo keeps the Spanish flag’s colors and boosts the red instead to symbolize vitality and drive.
A Spanish aeronautical engineer, Mr. Luis Gallego, is the Chief Executive Officer of Iberia Airlines and has been since March 2013. During the first year of leadership, Mr. Gallego was able to cut the losses of the airline by half.
The national flag carrier and largest airline of Spain serves 109 destinations in 40 countries with a fleet size of 128 and is headquartered at Adolfo Suarez Madrid-Barajas Airport. Iberia’s slogan “And tomorrow, can you imagine” really is a good outlook to how they see the future, that the airline gathered several awards and the most recent was with Skytrax’s World Airline Awards, holding the 56th spot in these years “The World’s Top 100 Airlines”.
Iberia Experience: Inflight Service of Iberia Airlines
The airlines has four cabin classes but mainly focuses with Business Class: Economy, Business, Business Club and Business Plus. The difference of Business, Business Club and Business Plus depends on the route of flight if it’s short haul flights, medium range or long haul flights. However the Business Plus passengers get a lounge access, priority check-in, boarding and baggage handling.
Economy Class passengers are served with complimentary meals and beverages. Like other cabin classes, customers enjoys inflight connection with the airline’s on board WiFi and GSM. Inflight magazine “Ronda” is also provided for additional entertainment aside from their seatback audio video on demand for Economy and own entertainment system for Business Classes.
PC and Mobile version
The interface of the official website is user friendly and lively with the majority of red color headings and a background of flashing images including the famous Tower Bridge of England and other tourist attractions worldwide. The features of the website mainly focus on booking flights, hotel reservations, car rentals, check-in online, check flight status and manage their booking.
Iberia is generous with customers who wants to change the site’s language, the option is found on the top center of the page wherein they can choose from over 40 languages worldwide or by the 3 main continents. On the top part as well of the page, travelers can get access to more information about the airline’s inflight services, policies, travel ideas and access to their frequent flyer program Iberia Plus.
Recently, Iberia updated their airline’s mobile app with almost the same performance and layout with the PC version. Customers can still check-in and manage their booking, check flight status, seat selection and access to their Iberia Plus account. The travel app is available in App Store and Google Play store with the current version update to 6.9.3 on September 23, 2015.
According to the most recent Iberia Reviews on Airlinequality.com, the airline’s customer are surprised and definitely will book with them again. However the downside of the airline is it doesn’t have a personal entertainment, crew were not friendly and food were expensive. Here let me share you the latest review by one of their customers:
The rating of 8/10 was given by Stefan on 27th of October 2015 when he said that the counter were very quick and professional however food are paid like in a low-cost airline (no complimentary meals). He noted mainly at the flight stewardess who lacks English understandability but still give high regards to the overall cleanliness of the aircraft as well maintained.
- Website URL: www.iberia.com
- Contact number: +34 901 111 500
- Contact Email: firstname.lastname@example.org
- Fax Number: +34 915 874 741
- Head Office Address: Calle Velazkuez 130, 28006 Madrid, Spain
After reading and learning more with other Iberia reviews, the airline really made the right decision to merge for growth not for survival. Successful ideas are result of slow growth, because it takes time. Like how a fermentation makes a good wine. This is precisely what Iberia did in 8 decades. What can you say about them? Feel free to leave a comment below.