“To infinity and Beyond,” Buzz Lightyear’s classic line in Toy Story. Buzz wasn’t able to fly, all he could do is land with style, kinda like with airliners, landing perfectly to the ground. The difference between Buzz and airliners is that airliners can fly with style and class.

One of the best airlines out there and able to provide great travel services is Asiana Airlines.

History and Present

Asiana Airlines was founded on February 17th, 1988, but their operation commenced in December, 1988.The founding company of Asiana is Kumho Asiana Group and its former name was Seoul Air International.

On January 1st, 2014, Soo-Cheon Kim became the CEO of Asiana. Kim has been serving Asiana since 1988, he started out working for the sales office, Kim is also the President of Asiana.

Soo Cheon Kim, CEO of Asiana Airlines
Soo Cheon Kim, CEO of Asiana Airlines

Online feedback

On airlinequality.com, Asiana got eight out of ten points from online reviews. Asiana’s staff service took the spotlight, receiving 5-stars from most reviews. One of the customers showed his gratitude towards the staff at the gate for their help and consideration. The staff on board were polite and attentive according to the reviews.

There were complaints about Asiana’s website being hard to navigate. This one particular guy gave Asiana one point, but he rated the staff service 4-star. According to him, there are some weak spots mostly on their website, but their competent staff makes up for it.

Customers were also delighted with the food service, seat comfort and Asiana’s value for money.

Asiana got the same level of appreciation on TripAdvisor.com, the airline got 88% for recommendation.

The Website

Asiana's homepage
Asiana’s homepage

Flight reservations and checking can be done on their website and customers can check and manage their flight status. Hotel reservations can be processed on the website, they even have special packages and offers for hotels. Daily schedules of flight arrivals and departures are also presented in order to monitor each flight. Special meals, additional baggage allowance and other special services can be organized accordingly by customers.

“Asiana Airlines” app

Through the mobile app, customers can easily check in, check flight status and monitor daily schedules. So most general features on the website are included on the application. Frankly, most people would probably prefer using the mobile app with its simple, portable and sophisticated setting.

Customer Support

Their customer service support has a very wide global reach. There are offices designated for each location, each phone line has their own working hours meaning, customer support is not 24/7. They have multiple branches, meaning multiple phone lines. To find out the office number close to you, click here.

Asiana provides email service, feedback can be submitted via their website. The company will then get in touch with you by responding to your email.

The Asiana Experience

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Asiana offers 5 classes for each passenger.

The First Suite Class

Each suite is built with two sliding doors for a more private experience. Each seat can be converted to a 210cm full flat bed for a better slumber at night. Each suite has a mini bar and mood lighting for each passenger to control the ambiance according to their liking. There are also extra seats for each suite, so passengers can converse.

Passengers in this class have to choose from a variety of Korean royal foods and western dishes developed by La Cucina and prepared by chefs on-board. Wines, coffees and other drinks are also served to all passengers. Amenity kits containing cosmetics, loungewear, mat, spread and pillow are distributed to each passenger to fully indulge to the Asiana Experience.

The First Class

Passengers in first class can relax on a seat that can be recline up to 180-degree and can be converted to a bed with 83 inch wide seat space.

Passengers have the opportunity to satisfy their hunger with the authenticity of Royal korean food during their journey. They can watch their favorite movies, documentaries, listen to different types of music and play fun games. Loungewear, cosmetics, bathroom utilities and medical kits are given to each passenger to feel more convenience while flying at least 40,000 feet from the ground.

The Business Smartium Class

Staggered seats with a 180-reclining feature offers the perfect comfort while waiting for your flight to land in the Business Smartium class. To reduce unnecessary movements, each passenger has direct access to the aisle to loosen up or greet other passengers. The business smartium class offers a selection of foods from Korea and western countries. There are also amenity kits including cosmetics and sleeping kits.

The Business Class

The business class features bed-type seats for more available positions to relax. In flight meals are inspired by Korean and western countries with wines and other refreshing beverage.

The Economy Class

The comfort of the economy class goes well with personal monitors for entertainment and Korean signature dishes like  yeongyangssambap and bibimbap.

Innovation on Air

Asiana provided personal monitors for each passenger to make their flight worthwhile by watching movies, documentaries, tv shows and listening to music.There are also 110V outlet power source for laptops and other devices.

Optimized in-flight lighting is included to set the aura corresponding to your mood. An automatic control system for seats allows passengers to easily adjust their position. Each passenger can also avail for in-flight satellite phone.

Baggage

First class and Business class passengers can bring two piece of 10kg luggage with less than 115 cm. The same allowance applies to economy passengers but are only allowed to carry one piece each.

Passengers can also avail for extra baggage allowance and the website provides instructions on how to handle and carry your luggage while on board. For more information about baggage click here.

The Operation

The headquarters of Asiana is located in Osoe-dong, Gangseo-gu,Seoul, South Korea. Asiana have two main hubs, Seoul Gimpo International Airport and Seoul Incheon International Airport.

Asiana has 74 passenger aircrafts and 11 freighters with a total of 85 aircrafts in operation. Their fleet size includes the following airliners:

  • B747-400 / B747-400COMBI
  • B777-200ER
  • B767-300
  • A380-800
  • A330-300
  • A320-200
  • A321-100 / A321-200
Asiana's Boeing 777-200ER in the Air.
Asiana’s Boeing 777-200ER in the Air.

Asiana is one of the three 5-star members of Star Alliance along with 26 airlines.

Accolades

In 2010, Asiana was rated a 5-star online by SkyTrax and is in a consistent run for 5 years now being one of the best. Global Traveler, Premier Traveler and Business also awarded best airline awards to Asiana in 2011, 2012 and 2013.

Here’s their contact info

  • Website URL:www.flyasiana.com
  • Contact number: +82 2 2669 8000
  • Contact Email:aaprz@flyasiana.com
  • Fax Number:+82 2 2669 5360
  • Head Office Address:Asiana Town, PO Box 98, No 47 Osae-Dong, Gangseo-gu, Seoul, 157-713, South Korea

Conclusion

Asiana is the second largest airline in South Korea after Korean Air, but Asiana is a 5-star airline but is only rated 4-star. Looks like every man and woman working for Asiana is dedicated to providing excellent service. It’s a mystery why Asiana got demoted to the 11th rank from 8th by SkyTrax.

 
Review overview
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